UNIQLO Ryui Masa: What Is The Operator?

According to the world clothing shoes and hats net, Uniqlo (UNIQLO) is widely known in Japan. Casual wear The first brand is also the most famous in the world. Fast fashion One of the brands.

Fast Retailing Co. (Ltd.) is the development of Ryui Masako's family business. Because of the popularity of UNIQLO in the world, Ryui Masashiya has become the richest person in Japan many times, and has become a learning example for many business operators. So what is the camp operator?

In his book "business development notes", Mr. Ryui Masa gave a detailed explanation of "what is the operator". He said that operators, in a word, are those who achieve results, so-called achievements, that is, promises.

　　 1, what kind of "achievements" should the operators achieve?

Managers must make commitments to customers, society, stock market and employees in the direction of "enterprises will develop in this direction", "I want to do so" and "what I want to do" and strive to fulfill their commitments. This is what we call "achieving results".

Therefore, this is not merely a performance figure. The so-called "results" include not only the "numerical value of performance", but also the "other achievements".

For example, "while maintaining an annual growth rate of 20%, continuing to achieve 20% of the regular profit margins" is a commitment to the value of the performance, while "cultivating 200 talents who can be active in the world" is not a performance but a quantitative commitment.

In addition, "establishing marketing outlets in Singapore, Singapore and Hong Kong" and "creating new clothing with unprecedented brand value" are qualitative commitments.

As a business operator, once such a commitment is made, it must be fulfilled, and every effort should be made to make it a reality. This is the responsibility of the operator.

Only by fulfilling commitments and achieving results can we win the trust of customers, society, stock market and employees, so that the company can survive and develop.

　　 2, the combination of the company's mission and achievements is the principle of operation.

In addition, when considering how to fulfill commitments and achieve results, the most important thing is to think about the meaning of their existence in society, that is, what is their mission. That is to say, we need to think about the purpose of our initial establishment.

A company can continue to exist only if it contributes to society. Therefore, we must think carefully about what things we can contribute to the society.

The sense of mission of fast marketing group can be summed up as: changing clothes, changing common sense and changing the world.

This sense of mission has no end and will never reach the end, but we must move towards the end. This is the correct attitude of enterprises and the correct action that operators should take.

There is no end to the pursuit of goals, but we can reach the goal as far as possible. For this reason, we should set five goals, goals for next year and goals for this year. And plan what should be done to achieve the goal, what should be accomplished this year. Make a commitment to what you want to do next month, next week and today, and make every effort to fulfill your commitments.

This is what the operators say in the notes. The results we promise must be able to enable us to complete our mission step by step.

The principle of business must be combined with the company's mission and achievements.

　　 3, is "making money important" or "just making money?"

Needless to say, for a company, making money is very important. The operator is neither a philanthropist nor a critic. Since it is a business, if it can not earn money, it can not be regarded as a qualified operator.

What I need to say is that I am not saying "as long as we can make money," I hope you must understand what I mean correctly and never misunderstand.

"Making money is important" and "just make money" are two completely different concepts.

"As long as we can make money," this awareness will lead to the idea of "any means can do" and the idea of "only results without problems."

People who earn money in this way can not be called "operators". Seriously, such a person can only be called "an unscrupulous businessman".

For operators, the "correct way to make money" should be "making money on the basis of promises and achievements."

As an operator, if he fails to fulfill his promise and earn money, he must realize that his work is not well done. He must realize that if he fails to fulfill his obligations, even if he makes money, it will be meaningless. If a company only asks for results, it will not be possible for the company to last for a long time.

For example, we promised to create "unprecedented new value clothing", but failed to launch any such products in the current season, and failed to fulfill their commitments.

In this case, if our turnover goes up, it may only be attributed to the influence of climate factors. Climate factors are beyond our control. If we only pursue results and ignore problems, we will become complacent even with the weather. In that case, we will not be far away from the day when customers are left behind.

　　 4, what is the correct attitude of the operator?

If an enterprise does not earn money in a proper way, the enterprise will not be able to last for a long time. Therefore, I hope you will understand that paying attention to the profitability of the front is not the right posture for a good manager.

Mr Yu, the founder of the company, likened the mission of his company to "philosophy of running water", that is, "to provide customers with a large quantity of quality products at low prices at tap water (which the average customer can afford) to make people happy." Mr. Xu achieved the "water philosophy" through his efforts and finally made great progress.

Mr. F1, the founder of Technology Research Industry Co., has announced that he will make "the world's first two wheel producer" and "take part in the first formula tournament and win". He has made this promise and built the world's only known company into a world famous enterprise.

　　 As operators, why are they always respected by people?

In the final analysis, it is because they maintain a sense of mission and work hard at all times to fulfill this mission. They work hard to make up their commitment and fulfill their commitments with the fruits of their work. By fulfilling their promises, the company has built up an enterprise that contributes to society.

I think the right attitude of operators, or the role that operators should play, should be their kind.

I hope that those who aspire to become managers in the future should first understand and understand this point.

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