New World Department Store Sales Increased By 0.7%

According to the world clothing shoes and hats net, in September 20th,

China Limited (hereinafter referred to as "new world department store") issued annual results announcement.

As of June 30, 2017, the sales volume of new world department store grew by 0.7%, compared with the previous year's - 8.9%.

The annual operating profit increased from HK $209 million 700 thousand in the previous year to HK $277 million 800 thousand, an increase of about 32.5% over the same period last year.

The annual profit increased from HK $45 million 400 thousand in the previous year to HK $128 million 300 thousand, an increase of about 182.6% over the same period last year.

During the review period, the new world department store continued to implement the expansion strategy of "radiation city", increased its strongholds in Sichuan, opened a new management store in Yibin, Yibin New World Department Store (Yibin store), with a total floor area of about 27000 square meters.

A new type of leisure and entertainment

Life department store.

As of June 30, 2017, the new world department store has 37 department stores and 2 shopping centers, which are distributed in three operating areas in the north, East China and the West.

It covers 21 main cities, 35 of which are private stores and 4 are management shops.

Data show that during the review period, the northern region was the largest contributor to New World Department Store revenue, accounting for 46.4%, followed by East China and central and western regions, accounting for 33.4% and 20.2% of the total revenue respectively.

Operation strategy optimization

Management structure stimulates employee potential and innovation

In the face of fierce competition in the domestic retail market, quick and sensitive corporate decision-making and execution are particularly important for the long-term development of enterprises.

The new world department store optimizes its internal management structure, including flat management, reduced management stratification, and the establishment of four major Specialized Committee to make quick decisions on major projects and enhance market reaction efficiency.

Establish a vertical "headquarters regional branch" and functional departments two line management mechanism to ensure that the group's strategy is implemented in an orderly and unmistakable manner.

We have perfected the pay performance system of employees and defined the KPI assessment indicators to ensure that the work content of employees is consistent with group strategy.

In terms of talent training, new world department stores launched the "three Peng" advanced development plan for talents in the year of review, through the "new Peng plan - new hundred trainee management training program", "flying Peng launched the new hundred middle managers golden step cultivation plan" and "Dapeng plan - the new super shop supervisor new elite training program".

In stimulating the potential and innovation of employees, we implemented a series of employee incentive programs such as the PBC incentive scheme, the amoeba management mode, the business partner mechanism and the shop manager incentive fund in the year of review, to stimulate the internal potential of employees, and set up the innovation department to promote all kinds of innovative projects in an orderly way.

The comprehensive incentive measures to effectively enhance the enthusiasm and creativity of employees have played a positive role in promoting the development of new world department stores.

The implementation of "one shop and one strategy" and the classified management of stores, and creating a department store with special feelings and characteristics to cater for the new normal consumption in China and encouraging innovation in stores, the new world department store formulated a strategy of "one shop one policy" in the review year, set up the guideline of "three year plan, one year review", and asked all stores to formulate market management strategies through full market evaluation and rational resource allocation, so as to enhance the competitiveness of our group and stores.

In the past few years, a number of stores have actively implemented the "one store and one strategy" promotion. Nanjing New World Department Store (Nanjing store), Beijing New World Department Store (Beijing store) and Zhengzhou New World Department Store (Zhengzhou store) set up the main street named New Territories 88, cat street and Temple Street 7, creating business characteristics.

Among them, the Nanjing store with the trend of mini mall is the first to introduce the new theme 88 of Wen Chuang New District, which is the theme of exploration. Through the pformation of old property, it has injected hot elements such as shopping, leisure, creative arts, life culture and food to achieve an increase of nearly two times in revenue and a year-on-year increase in passenger traffic by about 20%. It also won the title of "2016 China's good store".

The New World Fashion Plaza in Changsha replicated the business model of the new territories 88, and launched an upgraded version of the MAX commune in July 2017.

The MAX commune is a street with a metal original industrial wind and a theme restaurant and creative retail. It has been widely welcomed by customers nowadays.

According to the operation of each store, the new world department stores their market positioning, and divides them into four categories: new department stores, shopping centers, shopping centers and urban ole. The fine classification management of stores is implemented to promote excellent stores as main stores, so as to effectively allocate enterprise resources and enhance the quality of operation of all stores.

Introduce international and trend brands

Optimize commodity combination and enhance single cabinet management capability

In view of the phenomenon of domestic consumption upgrading, the new world department store introduced a customer oriented business model in the year of retrospect, introduced several international brands and personalized fashion brands to meet the needs of customers, further strengthened the dominant commodity categories, and accelerated the industry upgrading and upgrading the brand to 25% level each year, so as to promote the sale of counters.

Among them, the Beijing store will expand the area of cosmetic area to nearly 20%, introducing YSL, GIORGIOARMANI, KIEHL 'S, fresh, Shu Mu Xiu and snowflake show and other international cosmetic brands to achieve double-digit growth in cosmetics sales.

According to its size and market share, it now occupies the third place in the cosmetics market in Beijing.

In addition, Shenyang New World Department Store - Zhonghua Road store, Wuhan New World Fashion Plaza and Beijing store respectively introduced Adidas football concept store, FOOTMARK sports tide brand collection shop and new sports brand UNDERARMOUR in recent years, in order to strengthen the sports activities in the store, attract more brand flagship stores to enter, in order to win more placement Limited sales in the store.

In addition to the international leading brands, the fashion brands with personality have also been loved by young people to highlight their taste.

While constantly introducing new products, the new world department store has also continued to strengthen its dominant commodity categories, such as enriching the footwear commodity selection of Hongkong new world department store, Shanghai Paris spring Wujiaochang store (Shanghai Wujiaochang store), which has successfully stabilized the market position of the first shoe area in Shanghai.

In the future, the new world department store will focus on optimizing cosmetics, sports, Chinese ladies' wear and children's products to create a competitive commodity mix.

{page_break}

Enrich and expand proprietary business, enhance commodity individuality and gross profit rate.

In order to enhance the uniqueness and gross profit margin of the products, the new world department store has vigorously expanded its proprietary business and increased the sales of proprietary commodities.

In the past year, the new world department store has launched a new brand store called "new speaking retail space", which has been stationed in Wujiaochang store in Shanghai. It has collected original designers from domestic designers, and has combined fashion elements such as costumes, accessories, life and creative products, interactive DIY and flash, and so on, so as to create competitive advantages for the self business by selling products with high performance price ratio and high new rate.

In addition to the brand new brand mentioned above, other new private brands of New World Department have achieved considerable progress during the review year.

LOL's original life concept store (LOL) has successfully entered Shanghai's Joy City, in addition to its orderly expansion in the new world group system. The total number of shops has increased to 12.

LOL is more classified management of the whole store. Its black label, gold standard and silver label store provide different customers with their consumption power matching products, so as to achieve double digit growth in same store sales.

The new world department store's high-end bread brand n+ roasted in two spring stores in Paris, Shanghai, and introduced coffee and cookies and other peripheral products to create a cross border collection store business pattern.

In order to enrich children's formats, the new world department store has established Louis bake children education brand, which is positioned as a DIY baking classroom that integrates leisure and education. The purpose is to train children's soft skills while promoting parent-child interaction.

In addition, the new world department store's high-end fashion brand distribution business has also been developing steadily, placing the young Italy fashion brand DSQUARED2 Luo Chi and actively entering high-end retail outlets in many first tier cities, increasing the total number of shops to 54.

In the future, the new world department store will continue to enrich its proprietary business, build its own brand of n+ series, and strengthen its own proprietary products.

In recent years, the new world department store is closely related to the latest retail trend, actively promoting digital upgrading, and strategic cooperation with the leading Internet Co in the world. Through strengthening the application of technology such as online marketing, big data analysis and social interaction, data driven business decisions are made.

In addition, new world department stores actively upgraded the existing electronic membership system, increased the Internet innovation and interactive technology such as digital image, behavior label, big data drainage and self media marketing, strengthened two-way communication with customers, and formulated marketing strategies that conform to the market through customer behavior data analysis, so as to enhance consumers' shopping experience.

In the future, the new world department store will continue to make more efforts in the field of innovation and technology as well as invest more funds in the field of innovation and technology. Through the application of new technologies such as Internet social networking, mobile finance, big data and artificial intelligence, it will provide consumers with a better and more convenient shopping experience and drive the new retail business to upgrade in an all-round way.

Market promotion strategy promotes cross-border cooperation to create IP value and achieve efficient marketing. With the advent of consumer upgrading and the advent of the knowledge-based economy era, domestic consumers are paying more and more attention to the value released by knowledge needs.

Looking back on this year, the New World Department has further strengthened cross-border cooperation with different industries by creating IP value. Business partners include Tencent micro public bank, electronic business platform flying fan, Mai sing, social software in and financial institutions and banks, so as to catch the hearts of consumers.

The headquarters of the New World Department organized a number of national and regional linkage marketing activities, including 630 years of sales celebrating, celebrating, celebrating, and celebrating 24th anniversary celebrating activities. It also showed a double-digit year-on-year increase in sales. It showed that the theme and content of the activities should be set up clearly.

In addition to seeking cooperation in different industries, the new world department store also actively maintains its own online resources.

Looking back on more than 4 million WeChat and micro-blog fans in the year, we launched a brand new shopping mode in the WeChat public store. It is a pilot shopping mall in Beijing and Shanghai. During the double 11 and 38 women's day, a variety of explosive products are launched for sale, and free distribution service is provided. A complete mobile shopping closed loop is formed to meet customers' online shopping needs.

The new world department store, by providing the convenience of online shopping, increases the stickiness of consumers, and effectively promotes the online customer draining line through online activities and publicity, and then promotes joint pactions between stores and realizes digital marketing.

During the year, the new world department store continued to promote the digitalization of its members. In September 2016, a new customer relationship management platform named WeChat was introduced as the main interface, CMF. Users only scanned the two-dimensional code or paid attention to the WeChat public address of any branch, and entered the domestic mobile phone number, so that they could register as a basic member level customer.

The platform divides customers into three levels: customers, members and fans. By collecting the real data of customers' personal attributes, active attributes, brand attributes and paction attributes, the platform can grasp consumers' behavior habits.

In the future, the new world department store will open more functions of the platform, promote the comprehensive digitalization of member relationship management, and provide more convenient and efficient services for members.

In terms of member maintenance, new world department stores organized VIP activities such as "VIP" member "day", "VIP Salon" and other traditional activities for members to organize activities such as VIP outdoor outing and VIP art tours. During the year, 12 spring stores in Paris, Shanghai and Shanghai K11 shopping center jointly held the annual VIP appreciation feast to meet Taoyuan. Invited members to visit the world's first VivienneWestwood to meet with contemporary Chinese art, called Vivian weste Wood: Renaissance life exhibition, to provide members with the most fashionable cultural courtesy.

With the progress of science and technology and the emergence of new normal consumption, retail enterprises need to actively carry out industrial upgrading and pformation, and develop into a business pattern of integration, online, offline, social networking, scene and multi format, so as to grasp the new growth point driven by the upgrading of consumption in China.

With the continuous growth and upgrading of China's consumer industry and the wide development of the industry, coupled with the government's policy support and the positive innovation of enterprises, the new world department store is cautiously optimistic about the prospects of China's retail industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.