CHIC2017 (Autumn) Brings You Three New Retail Outlets.

According to the world clothing shoes and hats net, half of the Internet has ended, and now is the second half intensive cultivation.

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The introduction of the traditional industry can be described as "instant" and faces changes and subversion at any time.

The next ten years will be a close combination of online and offline. The door of China's new retailing is opening.

Mobile Internet and data technology

The retailing industry has an opportunity to leverage the entire organization with the support of effective tools at a very low cost and at a very fast pace.

How to achieve the "empowerment terminal" and "cross functional and precise integrated operation"? How can we achieve the precise improvement after the talent inventory? How can we manage the membership management through the operation of the scene? How can we drive the fashion industry's performance improvement and brand expansion through new technology?

Super shopping guide named CHIC2017 China

Business Forum (Autumn), sincerely invite you to come to the scene, discuss together!

Peng Yi, founder of super shopping guide (superconductor), proposed that new retail is a revolution starting from the energy terminal.

In the pformation of retail industry, super shopping guide advocates an important concept of future retailing -- energy terminal.

We call the sales frontline shopping guide, store manager and supervisor a "front-line retailer".

The selection and training of front-line retailers is facing great difficulties. Traditional methods are obviously not competent.

It is a great challenge for enterprises to make a comprehensive and comprehensive assessment and improve and train them in a targeted manner.

In addition, in terms of evaluation and training, enterprises are faced with a large number of front-line employees, how to carry out precise training and upgrading, how to find the best staff to motivate them, enable them to better play their value and keep them in the enterprise, and how to find the worst personnel to quickly eliminate, reduce costs, and reduce their impact on the working atmosphere.

These are the difficulties facing enterprises.

Liu Wei, co-founder of super shopping guide (superconductor) believes that membership management is not an end, and membership management is a means and concept.

Membership management in scene marketing is the most effective way to manage members.

The choice of tools is the key to member management in the new retail era.

The new retail technology has realized the full channel and full scene operation under the support of technology, making it possible for the relatively fine operation of large scale member groups.

When choosing Internet management tools, customer acquisition, conversion rate, repeat purchase rate and joint rate are the ultimate value of enterprises' real concern.

Therefore, the most important part of membership management is not the members themselves, but more important than the functions of the membership management tools is operation and organization. It is based on the retail goals, tempo and content, so that headquarters, regions and terminals can be linked together to achieve business objectives.

Tools and services focus not on the assets of the members themselves, but on how member management can provide value in all aspects of the business process.

Therefore, it is not only membership management but also operational capability to upgrade.

In the eyes of super shopping guide (superconductor) co-founder /COO Wang Zhiyu, new technology drives fashion industry performance improvement and brand expansion.

It is obvious that consumers are rapidly deepening from the choice of "goods" to the complete experience of choosing "goods + services", and the influence of promotion and channel is weakening. The influence of "commodity + service" is strengthening, and the expansion means of enterprises are no longer competitive.

As a new retail lean operation platform, super shopping guide (superconductor) must take into account the synergy between the short-term and mid term performance target pressure and the medium and long term continuous competition pressure when observing the change of the core competitiveness of the industry. Only in this way can we truly become the partner of the enterprise and become the leader of the new retail operation service of the industry. Two.

On the 11-13 day of October 2017, at the National Convention and Exhibition Center (Shanghai) Hall 3, CHIC China clothing business forum, three founders of super Guide (superconductor) will present three sub forum for empowering new retail.

Forum Schedule:

- 11:00-11:45, October 11th (Wednesday), the founder of super shopping guide (superconductor) Peng Yi unveils how to start new retail business through empowerment terminal.

- 12:00-12:45, October 12th (Thursday), Liu Wei, co-founder of super shopping guide (superconductor).

- at 16:00-16:45 pm on October 12th (Thursday), Wang Zhiyu, co-founder of super shopping guide (superconductor), introduced the new technology that drives the performance improvement and brand expansion of fashion industry in.

For enterprises, it is a great challenge for enterprises in the new retail age to digitally evaluate employees and build a scientific way of growth.

Therefore, the integration of management and technology is particularly important in the post retail era.

Super shopping guide APP is aimed at providing effective solutions to these difficulties.

The biggest difference between the new retail operation system supported by the super shopping guide and the traditional management mode lies in the preoperation of the business enterprise as the business terminal, and the reverse construction of the retail operation ability of the enterprise from the nearest and deepest place to the consumers.

All the precise marketing planning will eventually be superimposed on the service actions of front-line personnel.

We expect that the super shopping guide can help enterprises build knowledge-based, growing, humane and personalized super terminals, making them the main scene and main battlefield of customer service interaction, and ultimately achieve "empowerment terminal, lean retail".

More interesting reports, please pay attention to the world clothing shoes and hats net.