How To Use The Effect Of Light And Shadow To Carry Out The Display Of Clothing Shops?

Clothing display art is a visual expression method, that is, using various props, combining with the culture and product positioning at that time, it shows the style and theme of clothing. It is also a propaganda method and a way of communication with consumers. Next, Xiaobian will teach you how to use light and shadow effect to conduct clothing store display.

Excellent lighting settings can make people impressed with the display of clothing and storefront environment. The processing of local spotlights in the window makes the clothing of the model a visual center. For example, the use of top light design makes the screen more mysterious, which not only enriches the window effect but also emphasizes the theme. A good lighting arrangement can make a group of dull windows more wonderful. Sometimes the simple light refraction principle can also show luxurious feeling. Reasonable lighting can also guide the eyes of consumers. It can fully show the color of clothing, the details of cutting, the fine fabrics and exquisite workmanship.

Lighting can enhance the theme and coordination with the clothing itself. The clothing and background must be contrasted. It highlights the style of clothing and brand positioning. The yellow tone lighting of women's clothing displays people's feeling of warmth and gentleness. Under the light of light, bright yellow has created a kind of sentiment. Under the irradiation of light, the soft clothing of the wall and cupboard echoes inside and outside, so that people are full of warmth and love. And not to mention the good or bad of clothing, it is the purpose of Chen Li's mind to see the light and color effects of the display alone enough to attract people's attention and stop them.

Light and color are two parts that can not be separated. In ancient Chinese poetry, there is "far looking at the hills and looking at flowers". Pierre Cardin, a famous French fashion designer, once said, "I value color most in my creation, because the color is far away from it." There are many forms of window design, and the fashion masters also show their own styles because of their different starting points. This shows the important role of color in clothing. As a result, many famous international brands are rushing to display their windows with colors. Mr. Chen arranged the window with a simple way. Because of its monotonous color, Chen Chen used green plants as the embellishment of colors, enriching the color changes, increasing the breath of spring in the cold winter, the bright warm white background, the different shades produced by the lights, increased their sense of hierarchy, and made a strong contrast with the dark clothes in front, showing the charm of the brand. And show softness and variety. The beautiful irregular arcs in green plants make the entire display window outstanding and creative. It is deeply felt that Chen's originality is unique.