Fashion Empowerment City Development -- 2019 Beijing Fashion Week Flashing

On the evening of September 10th, accompanied by the time-honored brand in Beijing Raymond men's wear , Iriran dress Released in Beijing Fang Heng International Center new product series, 2019 Beijing Fashion Week A successful conclusion has been made. Subsequently, the 2019 Beijing fashion week Highlights - the closing ceremony was held ceremoniously, and a series of prizes such as the top ten model award, the BFW design award, the fashion brand award and the Forbidden City Brand Award were announced one after another. So far, the 2019 day Beijing fashion week for 8 days has come to a successful conclusion.

The deputy secretary and deputy director of the management committee, Jin Qiu Hong, Zhou Yu, chairman of the office of the Beijing Industrial (Defense) trade union, Li Danyang, director of the Standing Committee of the Beijing International Design Week Organizing Committee, Huang Xiao Wei, the Secretary of the Chaoyang District Party committee, the chairman of the Beijing group, Li Jie, President of Beijing bank, Song Yu, general manager of the first brigade group, general manager of Refco Group Ltd, the vice president of the Beijing clothing and textile industry association, chairman of the white collar Fashion Co., Ltd., vice president of Beijing Institute Of Fashion Technology, Fang Ying, chairman of the Council of the Fashion Designers Association, chairman of the Organizing Committee of the 2019 fashion week, the chairman of the garment textile industry association, the Secretary of the Party committee of the fashion fashion holding company, and the chairman of the board. Wang Hong, vice mayor of Beijing, Sun Ruizhe, President of China Textile Industry Federation, Song Yu, director of Beijing culture and Tourism Bureau, state assets supervision of Beijing Municipal People's Government

Sun Ruizhe, President of the China Federation of textile industry, said in his closing speech that Beijing fashion week as the capital's fashion event is playing a more and more important role in the prosperity of the capital culture and the promotion of fashion. The theme of this year's fashion week in Beijing is more professional and highlights the leading effect of fashion. The all-around and multi-level fashion and new ecological activities are more intensive, showing the convergence effect of fashion. The activities of fashion drainage and consumption are more marketable, showing the value effect of fashion.

2019 the director of the Organizing Committee of Beijing fashion week, the president of the Beijing clothing and textile industry association, and the party secretary and chairman of Beijing fashion Holding Co., Ltd., Wu Li, said in his speech that through the growth and development in the past 4 years, Beijing fashion week has become an important platform for Beijing's fashion Beijing name card in the construction of the national cultural center and an important platform for spreading the Oriental fashion culture to the world. It has realized the fusion of design, commerce, fashion, technology and cross-border resources, manifests the characteristics of fashion, quality and specialty, highlights the profound historical and cultural details of Beijing, and creates new fashion charm and international vision.

As the "Beijing fashion" section of the Beijing International Design Week co sponsored by the Ministry of culture and tourism of People's Republic of China and the Beijing Municipal People's government, it is also an important part of the "fashion taste" section of the seventh Beijing Huimin cultural consumption season. From from September 3rd to 10th, the 2019 Beijing fashion week, with the theme of "cross boundary integration and consumption", held over 60 official activities at the National Swimming Center (Water Cube), Fang Heng International Center, Fang Heng fashion center, Tsinghua University, Jinggong fashion innovation park and other fashionable cultural Highlands, bringing together the highlights of more than 200 brands at home and abroad. During this fashion week, both the number of brands involved, the number of designers, the number of professional spectators, and the degree of internationalization reached a record high, attracting nearly 1000 star artists and Shi Shangbo to come to the scene to help them and participate in more than 400 journalists. As of the end of the fashion week, more than 3500 news reports have been released by the Internet media. The total peak value of the live broadcast platform has exceeded 18 million passengers. The related micro-blog has released nearly 500 thousand items, and the interactive topic has read nearly 70 million times. The media coverage and fashion influence have been significantly improved. It has become an important platform for Beijing fashion culture to voice the world.

As a fashion vane of Beijing and a professional platform to promote the development of China's fashion brands, Beijing fashion week has always been the theme of "the opportunity to grasp the fashion discourse for Chinese brands". This year is the fourth session. In addition to the first cashmere brand Saussurea in Beijing since the founding of new China, the opening ceremony of the 2019 fashion week in Beijing has shocked the whole city. The closing ceremony is also released from the new series of Raymond and iriran, the old brand of Jingyi group. Hong Gang skills create the ancient capital fashion card, Yanjing stunt refined fine clothes, bright brand history and culture become the power of Nirvana rebirth, cross-border integration to promote fashion transformation, brand inheritance and development is the connotation of Beijing industrial group. That night's show, the curve modeling made by LED lamp is just like a stretch of road. It is the road of brand development and the road of hope in the future. The products released by Raymond and iriland integrate many kinds of design elements, so that the old brand not only keeps the excellent traditional culture, but also flows into the fashion and vitality.

Subsequently, 2019 Beijing fashion week awards were announced, and 2019 Beijing Fashion Week Organizing Committee awarded the industry elite to promote the development of Beijing fashion fashion industry. Among them, Cao, Qin Zihan, Wang Yitong and others won the "top ten Model Award". Ma Yi Han and Zhao Hang won the "best model award".

Huang, Sun Jinna, Wang Yuanyuan, Huang Chunyan and others won the "BFW Design Award". Wood, Zhen Bei, Ai Mei, Ngobe O and others won the "fashion brand award". Saussurea and Raymond 1940 were awarded the "Forbidden City Brand Award".

　　 Focus on the beauty of fashion culture

Create Chinese brand fashion discourse power

Under the current trend of spreading Chinese fashion culture, more and more brands are beginning to highlight the value of brand culture in the fashion stage. 2019北京时装周继续以展现推动传统文化创新、塑造品牌影响力为己任，不仅让雪莲、雷蒙、伊里兰、铜牛、天坛服饰等老字号品牌在时装周舞台迎来二次生长，在传承品质与高品味基础上再创时尚新高度，也让木真了、爱美丽，以及设计师品牌彼伏、自觉等代表北京时尚产业中坚力量的品牌发布了新一季流行趋势，同时，皇锦、密扇品牌，以及金顶奖设计师祁刚、知名演员余少群携原创品牌等一同展现来自东方的新时尚浪潮;设计师黄勖以“华颂 ”为主题的新一季发布，将东方古典文化与现代艺术相融合;“传承汉服之美”的衔泥小筑&仙糖、红馆旗袍等品牌发布为传统服饰传承经典的同时又迸发出全新的时尚生命力。 Beijing fashion week is not only a stage to promote China's brand transformation and growth, but also a platform for the cultural interpretation and inheritance in the process of pursuing Chinese brand fashion discourse power.

　　 International brand blooming fashion charm

High-end development of booster platform

China's fashion brands have gradually increased their international voice through mergers and acquisitions, and international brand names are also scrambling to land in the mainland market. As the largest consumer market in the world, China has become a battleground for international fashion brands.

2019 during the Beijing fashion week, the international brand Roland Mouret hosted the first China show in the water cube. It has brought the design and fashion of the British brand to the Chinese market. The Beijing fashion week has also become an important voice platform for the brand to enter the Chinese market. The 100 years swimwear brand of the United States also wears the bathing suit designed with Chinese elements to appear in the water cube. At the same time, the ANDREA Mouret, the leading brand of the French international environmental protection brand leading the international front trend, and the Danish brand ArtFusion ACE, which shows the Nordic style of simplicity, has brought a distinctive fashion trend to the Chinese market. "Cammeron Diaz," the brand of the world's leading brand, is also known as Mouret. These famous international brands not only further enhance the international influence of Beijing fashion week, but also promote the development of Beijing fashion industry to branding, high-end and internationalization.

　 Converging cross-border integration force

Talking about the future of Chinese fashion development

As an official supporting exhibition of Beijing fashion week, it is committed to promoting the improvement of Beijing fashion industry chain. The 2019 FASHION BEIJING WEEK UP exhibition takes "awakening" as the theme, creating a new business format in Fang Heng fashion center. UOOYAA Wu ya, GEMDIA, no two, mimeme&ubuntu enigma, EEKE STUDIO, A.A.Spectrum spectrum, Bai opera Bureau and more than 100 fashion brands to join the number of exhibitors brand new high, and at the same time, through a series of wonderful and innovative fashion exhibition forms, triggering the widespread attention of young people in the city. During the exhibition, a series of rich cross-border activities will be launched, and the fashion consumption will be upgraded again.

At the same time, the 2019 Beijing fashion summit with the theme of "science and technology empowering fashion to open up a new consumption era" and the sub forum with the theme of "brand and fashion in the context of media integration" will be the forefront of thinking and wisdom of experts and scholars. It will become a new kinetic energy for fashion economic growth and effectively promote the development of Beijing fashion industry to high quality. Beijing fashion week will continue to strengthen the shaping of platform functions in all aspects of the industrial chain, relying on the capital's cultural resources and industrial foundation, with fashion as the guide, driving industrial transformation and stimulating terminal consumption.

In addition, under the background of the coordinated development strategy of Beijing Tianjin Hebei, from 2017, the Beijing apparel and textile industry association and the Beijing Fashion Designers Association jointly launched the one year's "Fashion Beijing, Tianjin and Hebei 100 young designers / craftsmen selection activities" as the focus of Beijing fashion week. In order to train original designers in Beijing, Tianjin and Hebei, and enhance the level of Chinese clothing design, Beijing fashion week platform will continue to cooperate with Beijing, Tianjin and Hebei three industry associations to carry out more cooperative projects to boost the sustainable development of the fashion industry in Beijing, Tianjin and Hebei.

After 4 years of grind and growth, Beijing fashion week is focusing on the construction of Beijing national cultural center with unprecedented speed and influence. It highlights the value of fashion culture and promotes the upgrading of urban consumption. In the future, the fashion week in Beijing will be absorbed and guided by the Organizing Committee of Beijing international design week. It will integrate more international resources and excellent design elements, and forge ahead in building Beijing's design capital and fashion capital.