Standard Notice Of Ministry Of Human Resources And Social Security: Anchor With Goods Becomes A Formal Type Of Work

　 I. anchor with goods becomes a formal job

With goods anchor has become a formal new type of work, Li Jiaqi and Weiya have officially become "regular"!

I remember that in July last year, Li Jiaqi, a well-known anchor with goods, was on the hot search because he was successfully selected into the list of Shanghai special talents to be introduced and settled in Shanghai.

And this news came out, ushered in a large number of netizens questioned: "with goods anchor is a serious occupation?" "with goods anchor how can be introduced as a special talent?"

In fact, in July 2020, the State Department released the new career information of Internet marketers, adding "live salesman" under the "Internet Marketer" occupation, and anchor with goods has become a formal job.

According to China News Network on December 2, the Ministry of human resources and social security, the central network information office and the State Administration of radio and television jointly released the national vocational skills standards for Internet marketers.

Professional skills standards also put forward requirements for education. Internet marketers are required to graduate from junior high school (or equivalent educational level). There are five levels: Level 5 / junior, level 4 / intermediate, level 3 / Senior, level 2 / technician and level 1 / senior technician.

And if you want to change from a junior worker to a senior technician, you also need an exam!

According to the daily economic news report, the application also needs examination. The appraisal methods include theoretical knowledge examination, skill examination and comprehensive evaluation. Among them, the comprehensive evaluation for technicians and senior technicians, to review the application materials, defense and other means of comprehensive evaluation and review.

As soon as the news came out, the online audience was divided into two groups, and the supporters cheered: "great, it's time to rectify the live broadcast with goods!" "it's really necessary to set up a threshold to standardize the anchor with goods!"

There are also some questioning voices: "I hope this certificate will not become a sales certificate, just pay for it!" "what's the use of the certificate? Live broadcast with goods should measure the quality of selected products!"

Facts have proved that, with the rapid development of live broadcasting with goods in full swing, there is also a mixture of good and bad people, such as selling fake goods, tax evasion and tax avoidance, false publicity and so on. It is time to rectify them.

No rules, no square, need to improve the threshold of the entire industry practitioners, in order to create a good market environment for live delivery.

　　 2、 Head anchor's trust endorsement

Why do you want to apply for a regular job?

First, with the rapid expansion of anchor groups, we must regulate this emerging industry.

According to relevant data, at present, there are more than 10 million Internet marketers in China, and the number of employees is growing rapidly at the rate of 8.8% per month, covering more than 800 million users.

In the live e-commerce industry, it is necessary to raise the threshold of anchors with goods and strengthen the supervision of anchors, so that consumers can buy and buy more confidently.

Second, the head anchor effect is more and more obvious, and they need to bear more social responsibility.

The head anchor should cherish his feathers more, but we often hear news of the head anchor "overturning", such as selling fake goods in the live room, such as the Sydney tax evasion incident some time ago.

The introduction of such a policy can, to a certain extent, urge the head anchors to be conscious. What they want to do is to set an example, rather than just press the bottom line of the law.

When it comes to the head anchor, for many viewers who enter the live broadcasting room of Li Jiaqi and Weiya, they symbolize "the whole network".

The "*" label is also slowly being torn off. The "Li Jiaqi, Weiya, Rigang L'Oreal, in order to compete for the * *" broke out some time ago, and the head anchor's * * has caused the disgust of some consumers.

"Apart from the low price, Li Jiaqi's studio still has a lot of attractions for me," said a loyal fan of Li Jiaqi

The fan said: "the products recommended by Li Jiaqi's live studio are all screened by layers. I believe Li Jiaqi will not smash his own signboard, so he is more confident about the quality of the products."

People once reported Li Jiaqi's selection process. If you want to enter the brand of Li Jiaqi's double 11 studio, they usually start to talk about cooperation half a year in advance, and those who can finally enter his studio are all big brands.

And the documentary "observation room of the five rings" also mentioned the selection process of Weiya. In the documentary, weia's beauty stylist mentioned that it took three steps for the brand to enter the Viva studio.

One is to look at the brand background and word-of-mouth, the second is the second round of blind test conducted by the internal selection division, and the third step is the final decision of Weiya herself.

For brands, Li Jiaqi Weiya studio is like an accelerator. They not only hope to get sales promotion, but also hope to get the trust endorsement from the anchor.

In addition to the low price and quality, many fans enjoy staying in Li Jiaqi's live studio, expressing that they are quite relieved "Li Jiaqi's mouth is so eloquent. For example, when describing a lipstick, he would describe it as" forgetting the color of her predecessor. "When recommending a sunscreen, he would say," if you raise a child, you can't protect yourself from sun protection. If you want to protect yourself from sun protection, buy it for me! "Which girl can stand up to it

In the external evaluation of the two head anchors, it is usually said that Li Jiaqi is like an artist, while Weiya is more like a businessman.

In an interview with a program, Li Jiaqi said that as the head anchor, he was also faced with great pressure: "if you don't live broadcast today, your fans may be attracted away by others."

Li Jiaqi and Weiya dare not relax or relax. There are wolves in front and tigers behind. If you relax a little, you may be overtaken by competitors.

　　 3、 There are people who become regular and some people are out

If there is no accident, the two head anchor rate is likely to be smooth "positive".

However, the anchor with goods walking on the edge of the industry bottom line is like walking on a steel wire without safety rope. If you don't pay attention to it, you may fall from a height and fall to pieces!

In the code of practice of the national professional skills standard for Internet marketers, almost all the minefields that the anchor with goods will touch are arranged all over.

The code of practice clearly requires that as an internet marketer, he / she should be law-abiding, honest and trustworthy. We should fulfill our duties and have the courage to innovate. Research business, teamwork. Strict control of quality, enthusiastic service.

One of the most important items of "strict quality control" means that the anchor with goods should pay close attention to the selection of products. In previous reports, the false promotion of "whole wheat bread" in Weiya's live room and the sale of fake wine in Pan Changjiang's live studio all belong to this category.

And "abide by the law" this item, with the goods anchor evades the tax also to include.

On November 22, the Hangzhou Taxation Bureau of Zhejiang Province issued a document saying: the anchor Zhu Chenhui (Sydney) and Lin Shanshan, due to tax evasion, were respectively pursued for tax payment according to law, plus overdue fine, and fined 65.5531 million yuan and 27.6725 million yuan.

Before that, Li Jiaqi Weiya was the anchor of the first echelon of the Amoy department, and Sydney was in the second tier. However, Sydney did not hide her ambition. She once said harshly on the fan Festival: "if you don't get the first place in the future, don't praise me!"

As for Sydney and Lin Shanshan, the fine is not a blow. For Sydney and Lin Shanshan, the fine is not a blow. It can be a temporary failure or a permanent exit.

In the first ten days of October, there was also a news report that "Zhengzhou pursues more than 6 million taxes on one Internet celebrity". Many industry insiders said that the anchor circle is bound to set off a storm of self-examination and self correction.

Perhaps there will be a new round of reshuffle in the anchor circle. Some people can succeed in becoming regular, while others will be left in history forever.