LG And Jiao Maiqi Hold Online Concert Of "Singing And Enjoying" In Winter: You Deserve A Better Life

On October 31, LG Electronics, the world's leading household appliance brand, held a brand-new online concert "LG health home: singing and enjoying in winter" in Beijing. Jiao Maiqi, an influential young singer from MZ generation group, was invited to participate in the interview and live performance. According to official statistics, the concert was broadcast live for two hours simultaneously, with a total network broadcast volume of over 30 million, enjoying the power of youth and arousing the passion in winter, thus drawing a perfect end to the concert.

This "LG health home - winter singing and enjoying" online concert was held by LG official with its LG objet series Collection) products pay homage to the super scene and focus on the concept of "you deserve a better life". In the guest interview part of "it's better to sing aloud in life", three important links of self-development, creative concept and inspiration source are designed. The growth story of young original musician Jiao Maiqi and his unique examination and persistence on music are shared. Young people are encouraged to sing in life and become the leaders of their own life, which can arouse strong resonance. With the wonderful performance of the super popular songs "I also want to see you today", "goodbye to the hula boy" and "my name", the atmosphere of the scene has been pushed to a climax, with cheers and boils online and offline.

Why Jiao Maiqi?

The reason why LG chose to cooperate with Jiao Maiqi to be the concert guest this time is: as a pioneer singer of generation Z, he has strong characteristics of the times, refuses to label, thinks independently, has outstanding creative ability, unique singing skills, sunny and clean temperament, and has a full sense of youth. "Bold" and "bold" brand of LG series. LG stressed: "they are full of imagination about the world, dare to break the shackles of tradition, insist on being themselves, believe that beauty and wisdom coexist, like to pursue all beautiful things and are willing to share them."

Any product should respect the individual expression of each consumer. In order to obtain long-term vitality, adhere to the continuous guidance of bold innovation and leading technology, and be good at discovering the beauty of the same frequency in the world with a personal perspective, so as to bring more "you deserve a better life" to consumers. Just like the Huanran series products that pay homage to the future at the concert, they are also the fresh projection of LG brand concept and product upgrading. They meet the growing needs of consumers for personalized home appliances. They have both aesthetic and practical expression, and pay more attention to the integration of the product's individual appearance and the overall home style. At the same time, it also creates more possibilities for users to personalize their products and change their colors. It helps consumers create exclusive aesthetic home space and experience the real sense of future life.

LG Huanran series LG objet collection leads the trend of household appliances

The high-profile performances of the concert include LG POS é art TV, LG artificial intelligence washtower washing and drying machine, LG Styler steam clothing care machine, and LG Color contrast 655l double door refrigerator, LG 344l free embedded combination refrigerator, LG The powerful items and new products of Huanran series, including a9t-ultra household wireless handheld vacuum cleaner, all show strong fashion and personalized characteristics, creating a dynamic atmosphere for the concert scene. 　　

Recently, LG POS é art TV, which was officially announced and listed, has become the first curlable LG OLED in the world After R1 TV, another outstanding work in the field of TV makes TV present in the form of art, and integrates into every space of home, which complements each other and makes people happy. At the same time, Ta is more than art TV! LG 4K OLED With the support of black technology, such as Evo screen, excellent sound and picture quality, and game optimization performance, the beauty of art, science and technology, and practical beauty are taken into consideration. While building a new TV mode, it opens a dialogue with the future intelligent space-time for the viewers, and achieves a beautiful life state of "changing the pose to see the world, every side is a landscape". 　

At the same time, LG + 19 is equipped with a large capacity of washing and washing DD artificial intelligence motor, intelligent matching, on-demand care, washing more meticulous, reduce clothing wear. The intuitive integrated touch panel makes the control easier, direct and accessible. Built in intelligent matching washing and drying mode, when the washing machine is working, it will share the fabric information obtained by intelligent perception with the dryer, so that the dryer can automatically match the appropriate drying program for it. The excellent partner dryer can start the drying and preheating in advance before receiving the instruction that the washing program is about to end, so as to effectively save the drying time. In the fuselage color, the color inspiration from the nature is collected. Jade white + jet green is extremely simple and elegant color matching, which makes you feel relaxed and happy. The geometric appearance in line with ergonomic design is more effective in creating a more fashionable and flexible space utilization experience.

LG at home Intelligent Clothing In terms of care, LG has upgraded again. On the basis of the previous generation of mirror plus clothing care machine, LG Styler steam clothing care machine is more focused on high-end clothing care, providing personalized clothing care solutions with a certain system of clothing. from Clothing material Starting with different care methods and temperature differences, users can freely choose the shaping gear according to the wrinkle degree of clothes. Under the combined effect of customized mode and steam spray, mobile clothes rack and heating pump system, the high-end clothing can be continuously rejuvenated with meticulous care from dust shaking to shaping, then to detoxification and sterilization to drying.

In addition, LG Styler steam Clothing care Based on the previous generation of products, jihuanran series has been upgraded to "5 + 1" super large capacity. The new upgrade can accommodate up to 5 coats and 1 pants at the same time, and the clothes to be cared for by the whole family can be finished at one time. The upgraded and widened trouser line manager can set three hanging heights according to the length of the pants. The deep care of the clothing fiber through steam can improve the trouser line wrinkle state, so that the haute couture can always be appropriate and the wearer can always have a calm mind.

LG R & D started in 2002 Clothing care machine It has won more than 200 related patents. As an industry benchmark, it has won many awards, such as South Korea Innovation Award, new technology innovation award, CES Innovation Award, red dot award and other international awards. It has been widely loved by families all over the world. In 2011, LG introduced Styler clothing care machine into the Chinese market. At present, it has a rich product line including Huanran, Huanya, Huanying, Huanyan, etc., for the majority of consumers to choose from.

The concert also showed two refrigerators, 655l double door and 344l free embedded combination, from Huanran series. They support multi-dimensional air curtain system, double air path and three-dimensional cycle refrigeration, so that the air-conditioning layer by layer is evenly surrounded, and the fresh food is as moist as before. Among them, LG contrast 655l double door refrigerator adopts original imported fog color crystal glass panel, such as the soft color of cloud and fog, which is integrated into the glass material panel, showing fresh and delicate color and texture, matching with the soft and retro space style. 655l mass classified fresh storage, the same volume is larger. Following LG's original door in door technology, the door in the door can be opened easily with a slight lift. The commonly used items can be seen in front of you to reduce the loss of air conditioning. In terms of performance, it relies on the powerful hygiene Thanks to the fresh + antibacterial purification system and the care of the multi-layer filtration system, it has a higher antibacterial rate, creates a clean fresh storage environment inside the refrigerator, and has more efficient antibacterial and clean taste performance, so that users can always taste healthy and fresh.

And the other LG The 344l free embedded modular refrigerator has made great efforts in personalized and customizable colors and independent combination design, providing more intelligent choices and flexible space for home, making each home a different landscape. The interior space also pursues more humanized settings and choices. There are three modes in the refrigerator: meat, fish, fruits and vegetables. One key switch, real-time temperature adjustment. The meat in urgent need no longer needs to wait for thawing, and it can be used as soon as it is taken out; Magic high moisture preservation drawer can intelligently sense the humidity and temperature of the internal food materials. Through two-way adjustment, the drawer can keep constant humidity and constant temperature, restore the natural ecology of food materials and lock the freshness; Flexible folding shelf, mobile wine shelf, flexible adjustment of the required space, each on its own position; Metal fresh and cold inner wall, refrigeration more uniform, effective retention of cold flow, fresh food locking more timely, always maintain good taste and nutrition ratio.

At the same time, the above two refrigerators are equipped with smart intelligent frequency conversion compressor independently developed by LG (10-year repair package), with accurate temperature control, energy saving and low consumption, low noise and fresh storage, and enjoy a healthy and quality life.

　　LG A9t-ultra household wireless handheld vacuum cleaner breaks the tradition of one battery on the market in terms of service life. It has longer service life and two lithium batteries to ensure efficient operation for 120 minutes. With 200aw large suction, equipped with frequency conversion motor and axial type strong cyclone device, suction and towing integrated mode, saving time and effort. Round and soft design appearance, set clean, storage in one, at the beginning of the design won the German Red Dot Design Award. Dust compression technology, no dust dumping. The automatic dust removal and 3-step filtering system make the hair dust in the dust collecting bucket be automatically cleaned and stored in the dust collection bag, which keeps the system clean and running, and makes the single hand operation more simple and smooth. At the same time, its high-end, atmospheric texture, white color and proper simple ins style are very popular among fashion people. "Give the housework to TA and give back the time to the young people" is loved by young people who are eager for freedom of housework.

Not long ago, LG launched OLED The promotion and publicity of C2 Game TV has carried out creative co branding cooperation with jiyuanmei, a Chinese original virtual two dimensional idol of Guochao, through virtual reality technology to achieve the first intimate contact with the closely connected generation Z family, which has attracted great attention. "We are trying to use the way they like to talk and communicate, and find more real needs. LG is willing to be the witness of the growth of generation Z and the guardian of healthy life." At the concert, the relevant person in charge of LG said that this time, together with Jiao Maiqi, a young musician and pioneer singer and writer of generation Z, jointly sang "LG health home - singing and enjoying" online concert in winter, which also aims to let young people boldly sing their own voice in a simpler way, Let LG be closer to young people: "lighten the burden of life and empower young people with more technological and humanized products! As a provider of home appliances solutions, LG is willing to work with Chinese consumers to open a bright vision of a new intelligent and healthy life."

No doubt, LG did. As an advocate of a better life, in the future, LG will continue to uphold the wisdom output with creativity as the core, and create more perceivable, high-performance, interactive full scene intelligent products worth looking forward to, helping users to see the future with technology and enjoy a better life!