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Trend: Milan Men'S Clothing Week 2011 Spring Summer Series

2010/7/17 11:00:00 69

Green fashion in Milan

Gucci, Prada (Prada), Giorgio Armani (GiorgioArmani) and other local fashion giants and famous international brands such as Burberry, Vivian Westwood (VivienneWestwood) and Alexander MacQeen (AlexanderMcQueen) have brought more than 30 series of 2011 spring and summer releases.

And because of the agenda or consultations with the organizers, Dole cut and add Bana (Dolce&Gabbana), Maany (Marni) and many other brands have held a series of new releases or exhibitions outside the official trip.

In men's clothing design, this time, the most outstanding performance is that all brands begin to pay attention to the use of environmental protection materials, close to the natural atmosphere in design themes and emotional expression, choose light fabrics and bright colors to bring fresh summer feeling to people.

Etro during this Milan fashion week, Italy famous brand Zegna (ErmenegildoZegna) and Dole cut & amp; Bana respectively welcomed the 100th anniversary and 20th anniversary celebrations of brand establishment.

Gucci

Dole cut and Bana in

Milan

The city hall carried out the exhibition of brand history.

"We hope that as many people will visit our exhibition and see our history."

Designer Dominique Dolce said.

The combination of glamour and tradition is featured in this designer's series of brand celebrations. The series includes ultra-thin washed silk and linen knitted shirts inspired by Sicilian sexuality.

In the show, the models wear classic summer suits, and British singer Anne Lennox brings wonderful performances. Besides, there are Hollywood stars such as Hollywood stars Richel Weisz, Morgan Freeman, Matthew McConnel and so on.

D&G

Aside from the cheerful atmosphere, this Milan men's wear week is also shrouded in shadows.

The 22 year old French model Tom Nico (TomNicon) fell dead the day before the fashion week. The exact cause is still under investigation.

His last job was to try out the brand of Versace (Versace), and this week's men's clothing should have a good performance.

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D&G

Recently, the Italy men's wear market is facing difficult economic pressure.

According to a report released by the Italy textile and garment industry research center during the men's week, there are still risks and doubts in the coming months when the market is still not fully recovered.

Italy suit,

necktie

And leather shoes lost 11.3% in 2009 compared with before, to 8 billion euros, and export volume also decreased by 16.5%.

It can be said that this is the most difficult year for Italy men's clothing.

D&G

However, some wealthy consumers have returned to stores in the first few months of 2010, which will help the world.

Luxury goods

Its sales increased by 4% over the previous year.

"This data represents an important process of economic recovery at the present stage. It is indeed happening, but its vitality should be strengthened."

Mario Bosley, chairman of the national fashion Committee of Italy, said.

D&G

The average annual income of Italy's fashion industry is around 100 billion euros, which is the main support for Italy's economy.

Last year, the revenue of this sector dropped by 15%, and this year's forecast is expected to improve.

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Dolce & Gabbana

Trend highlights 1: falling in love with nature

Many fashion giants in Italy have embraced the theme of green in this season.

environmental protection

Fashionable.

They are covered with green grass on the T platform, and the models are wrapped with eco-friendly fabrics, with patterns of plants and animals on it. The overall attitude is light and optimistic.

SalvatoreFerragamo

Most of the showrooms are filled with light washed silk and linen pants with rope or waistbands.

This is reflected in the celebration of Dole & amp; Bana 20th anniversary. In addition, the series also includes poplin shirts, plain cotton cloth, unwrinkled jacket on the wrinkled jacket, and a pair of rope sandals, which dress the luxury brand as a sunny beach.

Echoing this keynote, Dole cut and Bana named the new series of D&G of its sub line brand, "lunch on the grass", echoing around the birds in the field. The models walked on the T platform of the green grass. They had their bags full of vegetables and French bread.

The pattern of shoes and flowers and green shades is ubiquitous. The changeable patterns are expressed in red, blue or green, and remind people of the 50s of last century.