PEAK Sports Is Fully Positioned To Open Up The Middle East Shoe Market

market

The performance is quite satisfactory.

Although the situation in the Middle East is unstable and the trade risk has increased correspondingly, PEAK's pace of developing this emerging market has not only slowed down, but has entered the "speed up period".

The Middle East is one of the important export areas of PEAK group.

Since 2008, PEAK's growth in the Middle East has been above 60%. Although the situation in the Middle East has not been stable for a long time, Xu Jingnan is not worried about the impact on sales.

"We have established a stable sales network in the Middle East. At the same time, we have a certain brand awareness by sponsoring local teams. Even if there is a short sales interruption in the face of war, the sales volume will increase rapidly once the political situation is stable."

Xu Jingnan told reporters that PEAK's sales in Egypt were affected by the turmoil in Egypt last year, and became intermittent, but sales began to pick up earlier this year when the war ended.

It is understood that PEAK's development of the Middle East market is mostly through the development of local agents. Agents are responsible for selling their brand shoes and clothing products in the Middle East market and helping them build brand influence in the market.

"Agents can provide enterprises with first-hand information to help enterprises quickly understand the political, economic and market situation in the Middle East market, adjust trade strategies and avoid war risk zones. Enterprises can also use agents' distribution network in the local area to quickly open up the situation."

Xu Jingnan told reporters that PEAK's stores in Iraq increased from 1 to 3 this year, thanks to cooperation with agents.

In the future, PEAK will continue to expand its development of overseas markets.