Keqiao'S Garment Industry Is Turning Into A New World.

We walked this way.

In the past 2014, the Keqiao District

It is a year of upgrading quality.

In this year, many garment enterprises have gone out of their own way of development through pformation and upgrading. In the current complex macro environment, they have handed out a fairly good report card: in the first 11 months, the output value of clothing and apparel industry in Keqiao district was 6 billion 200 million yuan, up 6.2% over the same period last year, and the profit was 220 million yuan, an increase of 11.2% over the previous year.

Upgrading quality

The main high-end market in Europe and America

Foreign trade export has always been the main market for the production and development of garment enterprises in our district.

But in recent years, with the vigorous development of garment enterprises in Southeast Asia and Vietnam, and the rising labor costs in China, the garment enterprises in our district have encountered unprecedented challenges.

However, the Boya Garments Co., Ltd., which is located in Ping Shui, has seen strong momentum in garment export this year. In the first 11 months, the export volume jumped second in the region, an increase of over 20%.

"Speeding up the adjustment of product structure and paying attention to the development of medium and high grade products."

Li Yajian, director of Boya apparel company, said that over the past two years, the company has focused on the development of European and American markets.

From the "liberal" selection of production.

The European and American markets have been expanding in the "foreign trade" share of "liberal" and become the new growth point of foreign trade export this year.

Like the Boya apparel company, many garment export enterprises in our district have abandoned the low grade market which won the profit in the past by relying on running volume, actively promoted quality upgrading, and even took the initiative to seize the middle and upper grade market in Europe and America.

The latest statistics from the Keqiao District Commerce Bureau: in the first 11 months of this year, the garment export business of the whole region reached 320 million dollars, up 3.47% from last year.

"Although compared with the average export level of the whole region, the rise is slower, but compared with the first half of the year growth rate of 2.58%, the garment export in our district has picked up significantly."

Insiders say.

Original design

Play a la duo effect

Not long ago, it was held in Shenzhen.

At the OEM Expo, more than 160 kinds of down garments displayed on the Keqiao creative park's Bai Si fashion design company, nearly 100 were among buyers.

Since this year, Bai Si clothing company has increased market analysis and original design, and the output of down garments has increased to about 80 thousand.

After three or four years of incubation and cultivation, the original design room in Keqiao creative park has become a success of ODM (original design). It has been very famous both in Keqiao clothing manufacturers and in Hangzhou and Shanghai apparel brands.

In the creative garden, the original design has brought a batch of brand clothing orders.

Driven by this, garment manufacturers in our district and surrounding areas have become their best partners.

Not long ago, a "wool textile brand docking conference" organized by Zola fashion design studio of creative garden, which was designed by more than 20 new woolen fabrics, was matched by many brand clothing companies in Shanghai and Hangzhou.

Electronic Commerce

Start the new blue ocean.

With the double "eleven" and double "twelve" surrendering powerful shopping lists, even the traditional Keqiao entrepreneurs no longer doubt the huge market of Internet traders.

In this great change of consumption pattern, many enterprises in Keqiao garment enterprises have emerged, or made wedding clothes for the Internet operators, or created their own brands, and opened a "blue sea".

Located in Ping Shui, Kay House Industrial Co., Ltd., originally engaged in garment foreign trade processing, has been designing for two years. Through e-commerce, its brand "Kai Moorhouse" is becoming more and more famous.

Orient warship Garments Co., Ltd., located in Ke Yan Street, is determined to do fine leisure down garments.

With the improvement of visibility in the industry, more and more network operators are coming to look for Orient ship design and production.

"This year's online special supply accounts for more than 40% of the company's production."

Zhang Libiao, the company's operator, admitted that it was the online sale of online traders and so on, that the sales volume of the "Eastern ship" would be maintained above 20% this year.