Shandong Ruyi Group Buys One After Another.

Some time ago, Shandong Ruyi group, which was most concerned by the media, bought the French luxury brand.

The remaining heat of the Sandro brand parent company has not dissipated. However, Shandong Ruyi group, which released its first quarter earnings, is obviously also dragged down by the current economic environment.

It is reported that in the first quarter, the total operating income of the Group recorded a slight decrease of 0.93 to 1 billion 85 million yuan, while the net profit decreased by 5.72% to 4 million 9 thousand and 300 yuan due to improved group design and fabric innovation.

The acquisition of light luxury brands Sandro and Maje has no financial data output, but we believe that with its strong growth momentum and current

The potential should drive group growth.

In addition, group adjustment reiterated the performance expectations for the first half of fiscal year 2016, although the group's earnings were steady, the group remained cautious.

The group said that because the domestic and international markets are still grim, even in the first quarter.

Compared with the same period in the previous fiscal year, however, under the influence of the big environment, the group adjusted the net profit expectation to -23.87% - 14.19%, adjusting the total net income to 9 million yuan to 13 million 500 thousand yuan.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".