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China'S Fiber Fashion Trend Docking And Exchange Into Jiangsu

2024/12/19 21:30:00 0

　　 Following the Fiber Road (Guangzhou Station and Lanxi Station) with the theme of "elastic" comfortable jeans in June and the Fiber Road (Ningbo Station) with the theme of "leisure sports" in October this year, the China Chemical Fiber Industry Association once again joined hands with Huafeng Chemical Co., Ltd Tongkun Group Co., Ltd. launched the fiber road - 2024 Chinese fiber fashion trend docking exchange activity (Jiangsu Station) on December 10-12, to continue to explore new textile materials and industrial chain collaboration and innovation mode, and further promote upstream and downstream exchanges and cooperation of the industrial chain.

　　 After entering Jiangsu Hengtian Enterprise Development Co., Ltd., Yadong Group Holdings Co., Ltd. and Changzhou Tianhong Textile Co., Ltd., the Chinese fiber fashion trend delegation went to Hailan Home and Bosideng on December 12 to have face-to-face exchanges and discussions with enterprise product R&D and design personnel, aiming to promote the development of fiber from downstream, technology to application Deep integration from production to consumption. Wang Yongsheng, Director of Marketing Department of China Chemical Fiber Industry Association; Qiu Pinxuan, Market Development Manager of Huafeng Group Market Center, Dou Zihan and Song Yang, Brand Promotion Manager of Huafeng Chemical; Yang Weixing, General Manager of Tongkun Group Park Joint Plant, Fan Chenxia, Deputy Manager of Sales Management Department and others participated in the exchange and docking activities.

　　 Huafeng Chemical is one of the benchmark enterprises in the spandex industry. It has two production bases in Rui'an and Chongqing, with a capacity of 325000 tons, ranking first in China. Its "Millennium" spandex product is a polyurethane elastic fiber with excellent performance, which is an ideal textile material with high added value. The product is widely used in sports, outdoor, home clothes and other fields. With its excellent product quality and innovative technical strength, Huafeng Chemical has won the trust of customers and added value to downstream products. For example, the stability and high uniformity of "Millennium" spandex can also ensure the smoothness of cloth stripes for high-end products with high needle weft knitting; Its high temperature resistance ensures that under high temperature dyeing and finishing conditions, it is not easy to yellowing, has less strength decline, and has good elasticity retention; Black spandex is not only anti white, but also resistant to high temperature dyeing and finishing.

　　 In addition, as a leading enterprise in the spandex industry, in order to enhance the value of Chinese fiber brands, shape brand image, and pool brand strength, Huafeng Chemical and the China Chemical Fiber Industry Association jointly launched the "Chinese fiber brand linkage and sharing", aiming to establish a professional platform to promote the interaction between fiber and downstream fields and terminal brands, It provides basic support for the construction of Chinese fiber brand.

　　 As a leading enterprise in the global polyester filament industry, Tongkun Group's leading products are polyester chips and polyester filaments. The polyester filaments include six series, including POY, FDY, DTY, blended filaments, medium strong filaments, and composite filaments. There are more than 1000 varieties, with an annual production capacity of 13.5 million tons, and the production capacity and output rank top in the world. In recent years, Tongkun Group has launched five series of innovative products: Lvyuan Silk, Rongrou Silk, Xuancai Silk, Tanyun Silk and Kangyi Silk.

　　 Tongkun Group not only has high-quality products, but also pays attention to the creation and dissemination of brand image, and constantly improves brand awareness and reputation. Since 2021, Tongkun Group has been named the release of Chinese fiber fashion trend. In this docking exchange activity, Tongkun Group publicized to downstream enterprises and brands its nine products selected for China's fiber fashion trend.

　　 Home of Hailan - national brand, Hailan Zhizhi+

　　 Hailan Home, a clothing brand with national universality, has grown into a well-known national brand after 20 years of polishing to ensure that the price of high-quality clothing is affordable. Hurun Brand List 2015: The brand value of Home of Hailan has exceeded 10 billion yuan; In August 2022, it was listed among the top 500 Chinese brands in 2022 of Brand Alliance Network. At present, there are more than 5000 stores and more than 100 million members in China. From "men's wardrobe" to "national brand of clothing", Hailan Home insists on being a Chinese brand that reassures Chinese consumers and has a sense of companionship.

　　 Over the years, Hailan Home has successfully created the market image of "national brand" by virtue of its precise brand positioning and core values of "creating vibrant clothing"; In the expansion of business, we constantly expand and enrich our product lines, realize the diversified development of all categories of products, meet the clothing needs of different consumers, and form a strong market competitiveness. Since 2022, Hailan Home has integrated enterprise R&D resources, and reached strategic cooperation with Tsinghua University, Donghua University, China Textile Academy and other university R&D institutions. With more than 100 million investment, it has built a cloud service laboratory, which includes three functional sectors of clothing strategic research, testing services, and intelligent manufacturing software development, and is committed to creating a breakthrough, leading, functional Practical highland of Chinese garment research and development.

▲ Huang Qi

　　 Huang Qi, General Manager of Hailan Technology Co., Ltd./Director of Cloud Service Laboratory, Yang Autonomous, Director of Service Materials Innovation and Research Center, and others participated in the docking exchange. Huang Qi said that at present Hailan Technology mainly focuses on smart clothing, cultural construction, circular economy and other aspects. In terms of smart clothing, Hailan Technology has transformed the clothing industry into a new business model of digitalization and intellectualization through emerging scientific and technological means in three modules, namely, clothing material research and development (cloud clothing laboratory), intelligent manufacturing (smart factory), and personalized customization (Hailan+). Clothing culture construction is an important embodiment of inheritance and innovation. Hailan Technology deeply studies the cultural connotation of clothing and creates brand clothing with rich cultural heritage. In terms of circular economy, Hailan Technology has implemented the concept of circular economy to minimize the consumption of raw materials, waste generation, environmental pollution and excessive consumption in the whole life cycle from raw material consumption, green design, production cycle, etc. For example, at present, Hailan Home cooperates with Yihai Kerry Group, YKK and other units to increase the recycling of recycled fiber materials. In the future, Hailan Home will accelerate the transformation of digital, intelligent and green brands, and promote high-quality development with multiple strategies such as big data and smart factories.

　　 Bosiden -- Continuously brilliant and innovative

　　 In 1976, 11 tailors and 8 sewing machines started Bosiden's entrepreneurship. From a township sewing group to today's world leading down jacket brand enterprise, Bosiden has completed the transformation from "Made in China" to "Created in China" in 48 years. Bosiden has always maintained the red gene, adhered to brand leadership and innovation drive, and proved its strength with a series of remarkable achievements. It has built 7 production bases and nearly 3000 retail outlets nationwide, achieving the first sales volume in the Chinese market for 29 consecutive years (1995-2023), and released the trend of cold clothing to the world on behalf of China for 20 consecutive years. The products are popular in the United States 72 countries and regions, including France and Italy, have successfully achieved the rejuvenation and globalization of brands, leading down jacket to become one of the most internationally competitive categories in China's clothing industry. The visit to the "Dengfeng Pavilion" corporate culture hall deepened the understanding of Bosiden's brand culture and brand responsibility, and gave the delegation a deeper understanding of Bosiden's "high-quality" brand gene.

　　 In 2024, Bosiden's brand value will reach 107.582 billion yuan on the list of the world's top 500 brands. In addition, Bosiden also focused on the creation of functional outerwear such as sunscreen clothes and single shell jackets through category iterative innovation and incremental business expansion. For example, the "superimposed" three in one series of jackets and down jackets newly launched in the autumn of 2024 successfully entered the outdoor heating market.

▲ Chen Baishun

　　 Chen Baishun, director of Bosideng Scientific Research Technology Center, Chen Keyu, senior manager of material research and development, and others participated in the docking exchange. Chen Baishun introduced the development of Bosiden Group and the research and development of brand products, and thanked the Chinese fiber fashion trend team for their multi-dimensional information on fiber materials such as warmth, technology, comfort and environmental protection. He said that Bosiden is transforming itself with digital intelligence and green development, creating an industry benchmark, assuming social responsibility, and committed to becoming a world leading fashion functional technology clothing group.